Benjamin Moore Aura: Premium Interior Paint

Benjamin Moore Aura paint is a top-tier interior coating and it is widely celebrated for its exceptional performance. The innovative Color Lock Technology ensures colors retain their richness, providing a vibrant and lasting finish. Benjamin Moore Aura paint is available in Matte, Eggshell, Satin, and Semi-Gloss sheens to suit various aesthetic preferences. Homeowners favor this paint for its self-priming capabilities and low VOC content, making it an environmentally conscious choice.

Alright, let’s talk paint, shall we? But not just any paint. We’re diving headfirst into the creme de la creme, the Rolls Royce of coatings: Benjamin Moore’s Aura. Now, if you’re thinking, “Benjamin Moore? Yeah, yeah, I’ve heard the name,” let me assure you, there’s a reason they’ve been around longer than your grandpa’s favorite armchair. We are talking about Benjamin Moore & Co. and its long-standing reputation for quality.

For generations, they’ve been slinging top-notch paints that make even the most lackluster of walls sing. It’s like they’ve got some kind of paint-whispering secret.

But even within the Benjamin Moore family, Aura is special. Think of it as the über-achiever. We’re talking about Aura Interior, Aura Exterior, and Aura Bath & Spa product lines—each one designed to tackle specific challenges. Got a living room that needs a serious dose of color magic? Aura Interior’s got you covered. Need to protect your home from the elements like a force field? Aura Exterior is your shield. Battling bathroom humidity that could rival the Amazon rainforest? Aura Bath & Spa is the moisture-fighting superhero you’ve been waiting for.

What makes Aura stand out? Well, picture this: colors that stay true year after year. That’s superior color retention. Add to that a finish so tough, it could probably withstand a toddler’s artistic rampage (durability), and a surface so smooth, it feels like velvet to the touch. Forget about paint, this is wall couture, people. You know you want this for your next project!

Unlocking Aura’s Key Features and Benefits

Alright, let’s dive into what really makes Aura paint the rockstar of the Benjamin Moore lineup – it’s not just about the pretty colors, though those are definitely a bonus! We’re talking serious innovation here, folks, the kind that makes you say, “Wow, my walls are gonna look amazing!” Aura is more than just a paint; it’s an investment in making your home look incredible, and it starts with understanding its unique features and benefits.

Color Lock Technology: Vibrant Hues That Last

Ever painted a room only to find the color looking a little… blah… a year later? That’s where Aura’s Color Lock Technology comes to the rescue. Think of it as a high-tech shield for your color. This fancy tech ensures that your chosen shade stays vibrant and true over time, resisting fading from sunlight and everyday wear and tear. It’s like giving your walls a permanent filter, keeping them Instagram-ready for years to come.

Zero VOC: Breathe Easy, Paint Beautifully

Okay, let’s talk about something that’s good for you and the planet: Zero VOCs! Aura boasts a low-VOC formula (Volatile Organic Compounds), which is a fancy way of saying it’s kinder to the air you breathe. Traditional paints can release harmful chemicals into your home, but Aura lets you paint with peace of mind. This means better indoor air quality for you, your family, and even your furry friends. Plus, it’s a win for the environment! So, you can feel good about your redecorating choices.

Self-Priming: Save Time and Effort

Who has time for endless coats of primer? Aura’s self-priming properties are a game-changer, people! In many cases, this feature eliminates the need for a separate primer coat, saving you time, money, and a whole lot of effort. Less prep work means you can get to the fun part – transforming your space with beautiful color – faster. Of course, some situations still call for primer (we’ll get to those later), but for most projects, Aura streamlines the process like a champ.

Popular Paint Colors: Trending Hues to Inspire

Let’s talk about color crushes! Aura offers a stunning array of colors, from timeless classics to of-the-moment trends. Two standouts are Simply White OC-117, a go-to for its clean, crisp, and versatile nature, and Hale Navy HC-154, a rich, sophisticated navy that adds instant drama. Right now, we’re seeing a huge trend towards earthy tones, soft greens, and warm neutrals, so don’t be afraid to experiment and find the perfect hue to reflect your personal style! Remember, paint is one of the easiest ways to transform your space and express your creativity.

Exploring the Spectrum: Aura’s Finish Options

Okay, so you’ve decided on Aura – great choice! But wait, the journey isn’t over yet. Now, we’ve gotta talk about finishes. Think of it like choosing the right shoes for your outfit. You wouldn’t wear stilettos to mow the lawn, right? Same goes for paint! Aura offers a range of finishes, each with its own personality and best-use scenarios. Let’s dive in, shall we?

Matte Finish: The Velvet Touch

Imagine sinking into a plush velvet sofa. That’s kinda the vibe a matte finish gives off. It’s the least reflective of the bunch, making it a dream for hiding any imperfections your walls might be sporting – we’re talking bumps, dents, the occasional rogue nail hole. It’s like a magic eraser for your walls!

• Ideal For: Living rooms and bedrooms. Think cozy, chill spaces where you want a soft, non-reflective look. It creates a super inviting atmosphere.
• Why You’ll Love It: Hides imperfections like a pro, creates a sophisticated and velvety smooth appearance.

Eggshell Finish: The All-Around Player

This is your reliable, go-to finish. Eggshell is like that friend who’s good at everything – not too shiny, not too flat, just right. It’s got a subtle sheen that adds a touch of elegance without being flashy, and it’s more durable than matte, making it a practical choice for most living areas.

• Ideal For: General living areas. Think dining rooms, hallways, and even kids’ playrooms. It’s versatile and easy to live with.
• Why You’ll Love It: Balanced sheen and durability, easy to clean (ish), and suitable for a wide range of spaces.

Satin Finish: The Washable Wonder

Got kids? Pets? A penchant for spilling things? Satin is your new best friend. This finish has a noticeable sheen that makes it super easy to wipe down, meaning you can say goodbye to those mystery smudges and sticky fingerprints. Plus, that slight sheen adds a touch of subtle elegance, too!

• Ideal For: High-traffic areas like hallways, kitchens, and bathrooms. Anywhere that’s prone to getting a little messy.
• Why You’ll Love It: Super easy to clean, durable, and adds a subtle glow to your walls.

Semi-Gloss Finish: The Shining Star

Ready to bring the drama? Semi-gloss is the shiniest finish in the Aura family, and it’s all about durability and washability. This finish is practically bulletproof, making it perfect for surfaces that need to withstand a lot of wear and tear, especially in moisture-prone environments.

• Ideal For: Trim, doors, cabinets, bathrooms, and kitchens. Basically, anywhere that needs a highly durable and washable surface.
• Why You’ll Love It: Extremely durable and washable, perfect for high-moisture areas, and adds a touch of glam to your trim and doors.

The Science of Superiority: Peeking Under Aura’s Hood

Ever wondered what makes some paints just pop while others… well, don’t? With Benjamin Moore’s Aura, it’s not just luck; it’s science! Let’s pull back the curtain and see what kind of technological wizardry gives Aura its edge. We’re talking about serious innovation that leads to seriously stunning results. So, grab your goggles (metaphorically, of course) and let’s dive in!

Benjamin Moore Gennex Color Technology: The Secret Sauce

Imagine a world where colors stay true, vibrant, and consistent for years. Sounds like a fantasy, right? Nope! It’s Gennex Color Technology. This isn’t your grandma’s pigment system. Gennex is Benjamin Moore’s proprietary colorant system, and it’s what allows Aura to achieve colors that are richer, deeper, and more fade-resistant than you might think possible.

Think of Gennex as the ultimate color protection plan. It ensures that the colors you choose look just as amazing years down the line as they did the day you painted them. Regular colorants? They can fade, shift, and generally lose their mojo over time. Gennex says “no way!” to all that, locking in the color and keeping it looking fresh. The benefit? Your space looks like it’s been freshly painted without lifting a brush.

Ultra-Deep Base: Going Where No Paint Has Gone Before

Ever tried to paint a room a dark, dramatic color, only to end up with a chalky, washed-out version of your dream shade? That’s where the Aura ultra-deep base comes to the rescue. This isn’t your run-of-the-mill paint base. It’s specially formulated to handle high concentrations of pigment without compromising the paint’s integrity.

What does that even mean? Well, it means you can achieve those uber-saturated, incredibly deep colors (think rich charcoal grays, dramatic teals, and luxurious plums) without sacrificing the paint’s performance. This base is particularly useful for colors like Benjamin Moore’s “Black Beauty” (2128-10) or a bold, inky navy like “Hale Navy” (HC-154). These shades need a strong foundation to truly shine, and the ultra-deep base delivers, ensuring the color is rich, even, and utterly captivating. Because let’s be honest, who wants a wimpy navy when you can have Hale Navy? Not us!

Achieving Perfection: Proper Preparation and Application Techniques

Okay, you’ve decided on Aura, smart move! But even the fanciest paint can’t work miracles on a dodgy surface. Think of it like trying to put a silk shirt on after a mud run – doesn’t quite work, does it? Getting your walls prepped and your application game strong is key to that flawless, professional finish you’re dreaming of. So, grab your spackle and sandpaper, and let’s get down to business.

Surface Preparation: Laying the Groundwork for Painting Success

Imagine your wall is a canvas (because, well, it kinda is). An artist wouldn’t start slinging paint on a ripped and dirty canvas, right? Same goes for your walls. Cleaning is your first line of defense. Get rid of all that dust, grime, and cobwebs that have taken up residence. A simple wipe-down with a damp cloth and some mild detergent usually does the trick.

Next up: Sanding. Got any flaky bits or rough patches? Sand them down until they’re smooth and even with the rest of the wall. This gives the paint something to grip onto, which means a longer-lasting, more uniform finish. Think of it like giving the paint a nice, welcoming hug!

And finally, patching and repairing. Nail holes? Dings? Cracks that look like tiny earthquakes? Fill ’em in with some spackle or joint compound. Let it dry, sand it smooth, and you’re golden. Remember, these little imperfections will stare back at you once you’ve applied that gorgeous Aura paint, so it’s worth taking the time to sort them out now.

When to Consider Primers Anyway: Breaking the Self-Priming Rules (Sometimes)

Aura boasts some pretty impressive self-priming superpowers, which is awesome! It means one less step, one less can to buy, and one less thing to worry about. But, like any superhero, it has its kryptonite.

• Glossy Surfaces: Trying to paint Aura directly onto a super shiny, glossy surface? Think again. That paint’s gonna slide around like a penguin on an ice rink. A primer will give it something to grab onto, ensuring proper adhesion.

• Covering Stains: Stubborn stains from water damage, smoke, or even just rogue marker pens can bleed through your Aura paint, no matter how many coats you apply. A stain-blocking primer is your best bet to seal them in and prevent them from ruining your masterpiece.

• Drastic Color Changes: Going from a deep, dark hue to a light and airy pastel? A tinted primer can help you achieve full coverage with fewer coats of Aura, saving you time and money in the long run. Think of it as a cheat code for painting!

So, while Aura’s self-priming abilities are a major plus, don’t be afraid to call in the primer reinforcements when needed. A little extra prep can make a world of difference in the final result, ensuring your Aura paint looks its absolute best for years to come.

Aura vs. The Competition: Spotting the Benjamin Moore Paint Line That’s Just Right for You

So, you’re digging the Aura vibe, but you’re also wondering, “Hey, what about those other Benjamin Moore paints everyone’s always raving about?” Good question! Let’s break down how Aura stacks up against its siblings in the Benjamin Moore family. It’s like a family reunion, but with paint cans instead of awkward small talk (well, maybe a little paint-related small talk!).

Benjamin Moore Regal Select: The Trusty All-Star

Think of Regal Select as Aura’s dependable cousin. It’s been around the block, knows what’s up, and always delivers a solid performance. Compared to Aura, Regal Select is generally more budget-friendly, making it a great option if you’re painting a whole house and don’t want to break the bank. While it might not have all of Aura’s bells and whistles like Color Lock technology, it’s still incredibly durable and provides excellent coverage. Application-wise, both are pretty user-friendly, but Aura often boasts a slightly smoother, more refined finish.

• Price: Regal Select wins on cost.
• Durability: Both are durable, but Aura has the edge.
• Application: Aura offers a slightly smoother finish.

Benjamin Moore Ultra Spec: The Budget-Conscious Workhorse

Ultra Spec is the no-nonsense, get-‘er-done member of the family. This line is all about value, making it perfect for large-scale projects like apartments, commercial spaces, or if you’re just trying to paint your basement without selling a kidney. It’s known for its consistent performance and ease of application, but it might not have the same level of color richness or sheen options as Aura or Regal Select. Think of it as your reliable pickup truck – not fancy, but it gets the job done efficiently.

• Value: Ultra Spec is the budget champion.
• Ideal Application: Perfect for large projects.
• Color Richness: Not as vibrant as Aura or Regal Select.

Benjamin Moore Natura: The Eco-Friendly Choice

If you’re all about that green life, Natura is your paint soulmate. This line is formulated with minimal VOCs and emissions, making it a fantastic choice for those with sensitivities or anyone looking to create a healthier home environment. While it might not have the same level of stain resistance as Aura, it still delivers excellent color and a beautiful finish. Plus, you can feel good about choosing a more eco-conscious option. Think of it as the granola-eating, yoga-loving member of the Benjamin Moore family.

• Eco-Friendliness: Natura is the greenest option.
• Ideal For: Sensitive individuals and eco-conscious homeowners.
• Stain Resistance: Not quite as strong as Aura.

Benjamin Moore Color Collections: Your Design Inspiration

Okay, so these aren’t paint lines per se, but they’re crucial for making your color decisions. Benjamin Moore’s curated palettes, like the Historical Collection or the Designer Classics, are like having a team of interior designers whispering in your ear. They take the guesswork out of choosing colors that complement each other and create a cohesive look. The Historical Collection, for instance, is perfect if you’re restoring an older home and want authentic period colors. While Aura can be mixed in any Benjamin Moore color, these collections provide a fantastic starting point.

• Historical Collection: Ideal for period-accurate color schemes.
• Designer Classics: A curated selection of timeless hues.
• Purpose: Inspiring design choices and simplifying color selection.

Maintaining the Magic: Keeping Your Aura Painted Surfaces Looking New

Okay, you’ve invested in Benjamin Moore’s Aura paint – smart move! Now, let’s keep those walls looking fabulous for years to come. Think of it like this: you wouldn’t buy a fancy sports car and then never wash it, right? Same principle applies here.

Aura Paint Durability in High-Traffic Areas

Aura is a tough cookie, no doubt. It can handle the hustle and bustle of daily life, but even the toughest paints need a little TLC. For high-traffic zones like hallways and kids’ rooms (battlegrounds, really), consider these tips:

• Strategic Furniture Placement: Arrange furniture to minimize bumping and scraping against walls. Think about using felt pads on chair legs and the corners of tables. It is crucial to keep in mind that while furniture placement can help, there may be issues regardless when not considered.

• Install Chair Rails or Wainscoting: These add a layer of protection against bumps and scratches, and they look pretty darn stylish, too!

• Clean Regularly: Dust and grime can build up over time, dulling the finish. A quick wipe-down with a damp cloth can work wonders.

Cleaning Aura Painted Walls Without Damage

Alright, time to get down to brass tacks. Here’s the lowdown on keeping those walls sparkling without stripping away the magic:

• Gentle is Key: Avoid abrasive cleaners or scrub brushes. We’re going for a spa day for your walls, not a wrestling match.

• Mild Soap and Water: This is usually all you need. Mix a tiny bit of dish soap with warm water and use a soft cloth or sponge.

• Spot Test First: Before going full-on wall-washing, test your cleaning solution in an inconspicuous area to make sure it doesn’t damage the finish.

• Rinse and Dry: After washing, rinse the area with a clean, damp cloth and dry with a soft towel. No one wants soapy residue on their walls.

• Magic Erasers? Proceed with Caution: While these can be effective, they can also be abrasive. Use them sparingly and test in an hidden location first.

Best Practices for Selecting Sheen Levels for Optimal Balance

Selecting the right sheen is like picking the perfect outfit: it can make or break the whole look. Here’s a quick cheat sheet:

• Matte: Hides imperfections like a pro. Great for low-traffic areas like bedrooms.

• Eggshell: The Goldilocks of sheens – not too shiny, not too dull. Ideal for living rooms and dining rooms.

• Satin: Durable and easy to clean. Perfect for hallways, kitchens, and bathrooms.

• Semi-Gloss: The most durable and washable option. Best for trim, doors, and high-moisture areas.

And that’s all folks! With a little bit of care and these easy tips, your Aura-painted surfaces will continue to look amazing for years to come. You’ve got this.

Troubleshooting: Addressing Common Paint Problems

Even the best paint jobs can sometimes run into a few snags. Don’t panic! It’s all part of the fun, right? (Okay, maybe not fun, but definitely fixable!). Here’s how to keep those pesky paint problems from cramping your style:

• Addressing Potential Problems

  • Fading: No one wants their vibrant walls to turn into faded memories.

    • Cause: Excessive sun exposure is often the culprit. Think of it as your walls getting a little too much of a tan.
    • Solution: Opt for lightfast colors, especially in sunny rooms. High-quality paints like Aura, with its Color Lock Technology, are designed to resist fading. For existing faded areas, a fresh coat might be the only answer. Consider adding window treatments to filter sunlight.

  • Chalking: Notice a powdery residue on your exterior paint? That’s chalking.

    • Cause: Weathering breaks down the paint’s binder over time. It’s like the paint is turning into a ghost of its former self.
    • Solution: Give the surface a good scrub to remove the loose chalk, then apply a fresh coat of Aura Exterior paint. Proper surface preparation is key!

  • Mildew Growth: Those unsightly dark spots are definitely not a good look.

    • Cause: Damp environments provide the perfect breeding ground for mildew. Bathrooms and kitchens are prime targets.
    • Solution: First, kill the mildew with a bleach solution (follow safety precautions!). Then, rinse thoroughly and allow the surface to dry completely. Repaint with a mildew-resistant paint like Aura Bath & Spa. Ensure proper ventilation to prevent future growth.

  • Surface Preparation: Proper surface preparation is key to avoiding many of these issues. Make sure to clean, sand, and prime before you paint.

• Understanding and Preventing VOC-Related Concerns

  • The Lowdown on VOCs: VOCs (Volatile Organic Compounds) are chemicals that can release into the air as paint dries. While Aura is low-VOC, it’s still wise to take precautions.

  • Proper Ventilation is Your Friend:

    • Why it Matters: Good ventilation helps dissipate any lingering VOCs and speeds up the drying process.
    • How to Do It: Open windows and doors, and use fans to circulate air. It’s like giving your room a breath of fresh air!

  • Minimize Exposure:

    • Tips: Wear a respirator if you’re particularly sensitive. Take breaks and step away from the painting area periodically.
    • The Aura Advantage: Because Aura is low-VOC, it significantly reduces these concerns compared to traditional paints. But, being cautious never hurts!

So, there you have it! Whether you’re drawn to its eco-friendly nature, its stunning color payoff, or just the peace of mind that comes with a premium product, Benjamin Moore Aura paint is definitely worth considering for your next project. Happy painting!